Starbucks Coffee Thailand launches new non-coffee beverage ‘Strawberry & Cream Frappuccino®’ and marks the event with a teamwork contribution to a local community near its Camp Davis store. The new Strawberry & Cream Frappuccino® will be available at all 45 Starbucks stores starting on July 10th, 2004.
“One of Starbucks guiding principles – to contribute positively to our communities and our environment – is fulfilled jointly with our partners to support their local neighborhoods, schools and charitable organizations.”
While Starbucks store can enrich local community life by serving as a place to gather and enjoy a good cup of coffee, it’s really people who make a neighborhood. Starbuck partners’ design and construction in team of a new safer and colorful playground for the Duang Prateep Foundation Day Care center is one example of their involvement and effort in making a positive impact in neighboring communities” said Mr. Andrew Nathan, Starbucks Coffee Thailand managing director.
Commitment to Communities – or conducting business in ways that produce social, environmental and economic benefits to communities in which the company operates - is one of the six guiding principles as part of Starbucks mission statement.
Strawberry & Cream Frappuccino® is a perfect blend of delicious cream, milk, and ice with a generous swirling of Strawberries. The new beverage - also suitable for non-coffee drinkers - is likely to become a favorite for the whole family.
Frappuccino® Blended Coffee, is a line of handcrafted beverages that was first introduced in 1995 as a cool blended of Starbucks® coffee, milk and ice. At present, the three core Frappuccino® blended categories include: coffee, cream and milk.
Starbucks Coffee International, Inc. is a wholly owned subsidiary of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world, with more than 7,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The company is committed to offering the highest quality coffee and Starbucks Experience while conducting its business in ways that help foster social, environmental and economic benefits for communities in which it does business.
For more information, please call:
Stephanie Tel. 02-627-3501 ext 102
Piyalak Tel. 02-627-3501 ext 106