Following the unprecedented natural disaster of the Tsunami wave, Starbucks re-opened its store in Patong, Phuket, on Chinese New Year Day after a complete reconstruction. Starbucks Coffee Company and partners (employees) are seen as taking active steps to boost morale and contribute to the reconstruction hoping to help Phuket community gradually restore tourists’ confidence.

 

Starbucks is taking a long-term, holistic approach to support the future of Phuket community. One of Starbucks guiding principles is to contribute positively to the communities and environment the company operates in.

 

“Starbucks will continue to assess the needs of our impacted community in the months and years to come and provide the appropriate resources that could include funding, store support of local rebuilding efforts and more. Together with the local government and the community, we are aiming at helping to restore Patong beach area, making it attractive again to tourists who should gradually return to our area” said Andrew Nathan, Managing Director Starbucks Thailand.